So here it is. I'm totally open to crowd sourcing (it's where all the best ideas come from and the most efficient style of working) so please feel free to add your own suggestions. Clients are also welcome to add to the list- you own us.
- Say what you think. The social web is all about transparency. Therefore, if you don’t like coloureds, gays or women, say so. You can no longer hide behind the veneer of a screen. For instance I would like to give the girls from Cow PR a good seeing to – so I will say so. Transparency = honesty = money = sex
- If you spot something interesting on the web related to one of your client’s products, comment on it straight away. Do not worry about having any knowledge about the subject, just get a link back to our website. In the age of the real time Web, instantatiousness is everything, you are nothing. I, vice president of Sean376 trust you and love you.
- Do not respect confidentiality – if someone has sent an email to you and are not happy because of a tiny grammatical error – out the little fucker. Even if it happened a year ago. That’s what Twitter is good for isn’t it guys?
- When disagreeing with others' opinions, cuss their mum – they cannot argue back
- It’s a conversation – speak to the readers as if you were speaking to your friends. Use terms such as “for shizzle”, “twat” and “where’s the milk?” regularly in conversations to make sure you are down with the kids. Use your experience of communicating with children on Bebo to help with this. (I realise that this contradicts the first point about transparency but we are all learning in the SM space)
- Post under pseudo names when necessary. For example, when someone posts a critical post about your client, do not reply as yourself. Here are some names you can use which sound so ridiculous that people will not try and find out who you are: Max Tatton Brown.
